Tips for Everyone

Search engine ranking is essential, if you have no high raking to your website you are not going to get anyone buying your products or reading your articles. Search engine ranking is one of the key components of your website, but you better have a solid understanding of each before you put a ton of work in high ranking.

First of all you need to optimize your website

By optimizing your web pages, you tell search engines for which keywords you want to be found. If you do not optimize your web pages, then search engines won't list your website or they will list it for the wrong keywords.

By optimizing your web pages makes sure that your website can get high rankings for the keywords of your choice. If you do not optimize your web pages then search engines might not be able to index your pages. In addition, search engines might not be able to find out what your web pages are about. If you optimize only one web page of your site then it will be very difficult to get high search engine rankings. Search engines take your complete website into account. If you have many web pages that are optimized for different but related keywords than search engines will think that your web pages are relevant to a certain topic. Relevant web pages get better search engine rankings. For that reason, you should optimize as many pages as possible for different but related keywords. Some HTML errors can prevent search engines from indexing your web pages. If your web pages have such an HTML error, you won't get listed on search engines because search engines cannot index your pages. For that reason, it is also important to check the HTML code of your pages.

Exchange links

This option is not for everyone, but in certain niches it can be effective. The first method of getting high search engine ranking is what is called link exchange. This is where you put links to another website on your site and they put links back to you on theirs. This can be beneficial as you can get traffic from a more successful website reasonably quickly. Links are one of the most important factors for high search engine rankings. It is not possible to get high search engine rankings without good incoming links! The idea behind this concept is that search engines think that your website must be important if many other websites link to your site. The more other websites link to your website, the higher your search engine rankings will be. But what you should know is that the number of links alone is not enough to improve your search engine rankings. It is also important that the other websites are related to your website. If the links to your website include your important keywords in the link text, then it's easier to get high rankings for these keywords. If the links to your site include your keywords, then search engines will think that your website must be relevant for these keywords.

If you follow these two methods you will see your website getting high search engine ranking day by day.

About the author:
Ken is a tour operator from East Africa who likes to share his knowledge and experiences with others, by publishing articles. check his website by clicking on one of the following Links.Rwanda tours . gorilla tour .

Links, links, links, inbound and outbound links all help if your a website owner. You have to come in with patients when dealing with search engine optimization. Things don't happen overnight. Your first three months could just be to get indexed in to the search engine. Here is a breakdown on how to be successful.

Month 0-3
Once you have a domain you will need to submit it to google to be indexed. This process could take up to three months. Things you can do to help speed up the process is submit articles to article directories, which is another way to index your site.

Month 3-6
Once you are indexed in google it is time to build links to make your site popular or important to google to get what is called a pagerank. Pagerank can help you get better placement in the google and other search engines. Submit to directories, submit articles, and exchange links to accomplish this step.

Month 6-9
Once you have put in the work to get a nice amount of links and have gone through another google update, its time to reap rewards. Once acheiving a good page rank your site should start to generate traffic. This is when you know your site is taking off and you start to see your google success.

About the author:
Chris Henry is the webmaster of http://www.submitarticles4cash.info and invites to a site where you share in the profits of article submission.

Google Adsense publishers often commit common mistakes that could ban their Adsense account. Google Adsense is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

On my visit through sites and forums, I daily notice several instances of misuse of Adsense ads. So here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now. These adsense faq are all picked from the Program Policies, Terms and Conditions and FAQ itself and presented in a simplified manner.

1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.

10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

Update:

16. Maximum 2 referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral. Update: This feature is closing Aug 2008.

17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.

18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. More.

Whenever in doubt, it is better to ask for adsense help from the learned staff of Google Adsense. They are very helpful!

Source of articles:
http://www.quickonlinetips.com/archives/2005/05/15-common-mistakes-by-google-adsense-publishers/

After you have compiled your website and hosted it, your primary concern is that it should be visited by, more and more people. For this, you try various tactics to promote your site. One way of promoting your website is to submit it with various search engines.


At times, you have submitted your website to the search engine, but you find that you are not indexed or in other words, your site is not appearing in the searches. There could be many reasons for it. Let's look at some of these reasons:


1. Allocate adequate time - After submission, indexing a website is a time consuming process. Some people in hurry to be indexed, ignore this time period and start expecting their site to appear in the search results, much before the time lapses. Actually, this index time ranges from one to eight weeks depending on the search engine. Some sites such as AltaVista also charge extra if you want to get your site indexed faster.


2. Use Paid Domains - If you have hosted your site on a free domain, you may come across problems in indexing your site. This is because nowadays the search engines either don't index free sites or index only a limited number of free sites. Therefore, it is always better to host your website on a paid domain with a paid service.


3. Select creditable hosting service - It is very important to host your website with a good hosting service. This is because if at any stage the search engine visits your website and finds that it is not functioning then your website will be simply removed from their database. Therefore, make sure your hosting service is a creditable one, which keeps your website up and running most of the time.


4. Frame-based site - Having a frame-based website can also be a roadblock. In a frame-based site, there are different pages in the same page. As a result, it can happen that your text page is indexed but not the menu page. To solve this problem, you should ideally have a non-frame based website. If not then you can try optimizing your frame-based website for a better result.


5. Low Ranking in Searches - It is quite possible that you are indexed on a search engine but you are not aware of it. This could be because your site is getting a very low ranking in the search results. Most people expect that their site to come up in the first few listings. As a result, if their site does not do so then they don't bother to look further and assume that their site is not indexed. Matters are not helped by the fact that most search engines don't inform you after indexing your website.


To get a good ranking in the search results it is important for you to optimise your website according to the search engine guidelines.


6. In-complete Website - Before submitting your website ensure that your site is complete and there are no missing pages. Otherwise, your website may not get indexed.


7. Avoid complicated pages - Sometimes in an effort to have a very dynamic website web developers use complicated scripts such as JavaScript and VB scripts etc. However, the search engines don't always handle these dynamic pages well. As a result, your site could suffer and get a low ranking in search engine results. Therefore, it is advisable to limit the use of such scripts on your site.


8. Link pages from home page - Some search engines follow the policy that they don't show pages which cant be accessed from the home page. To avoid this kind of a problem you can try to limit such pages or submit them separately.


9. Limit page size - Take care that your website pages don't become so heavy that they take a long time to load. In such a case, the search engine spider will not be able to fully index your content. Generally, it is recommended to keep your web pages around 50 k and with images etc. around 70 k. This criterion has been set particularly in view of the users still using the dial-up connection.


10. Link your site externally - Another guideline which some search engines such as Google follow is that they don't index sites which don't have external links with other sites. At times, they even allocate you a time period of around 30 days to get the external links. If you are not successful then your site may get pruned. You can also take the help of a free service to check the popularity of your website links through http://www.linkpopularitycheck.com/


11. Maintain quality - Make sure that you keep a quality control over your website. This is particularly important in cases where you are submitting your website to directory site like Yahoo, Open Directory, Looksmart etc. This is because, at these sites, they have personnel who carefully analyze the submissions, and omit any, which do not have a good quality.


12. Search Engine spider blocks - If your website requires forms, passwords or registration for access then the search engine spiders will not be able to index it. This is also the case with sites having a searchable database. In such a scenario, you can try to submit those web pages on your site which are simple and don't have these complications.


13. Sharing IP - Nowadays another problem that you can face is that sometimes the website hosting services give the same IP to multiple websites. As a result, if any one of these websites, using the same IP is involved in any illegal dispute then the search engine de-bars the IP itself making all the associated sites suffer. Therefore, make sure that you have an independent IP and are not sharing it with anyone.


14. Submitting within limit - Some search engines have limits for accepting submissions, for a particular domain, per day. Therefore, before submitting check that you are within limit prescribed for your domain or your submission will go waste.


15. Limit non-indexable content - It is important that you submit only the kind of content that the search engines can index. For example, search engines cannot index embedded text, content in media files, Java applets or in XML coding.


16. Submit link pages separately - Search engines don't take the trouble to fully index your website. They will simply index, one or two links further than the page that you have submitted. Therefore, if you want some particular pages to be indexed it is advisable to submit them separately.


17. Avoid using spam - It is very important to develop your website with full sincerity. Spam, is very seriously looked down upon by the search engines. Make sure that your site is spam free and you don't use any tactic, which can be considered spam such as, excessive repetition of keywords etc.


18. Avoid redirecting - If your website is redirecting the viewer to another site then at times this can hamper your indexing process. This is because search engines are wary of being tricked by "cloaking" or IP redirection technology. If they find out that this is the case then you can be sure that they will not index your site.


19. Allow for fluctuations in index time - You will not believe it but there have been cases when the search engines, after indexing sites for some time suddenly stop doing so for months on end for no particular reason. They do restart the process after some time but the wait can get quite frustrating for the web developers. You can however, try to find out the real-world situation through http://www.marketposition.com/


20. Technical errors - Besides all these, there are also some technical reasons because of which websites don't get indexed. These may include technical bugs and errors that arise from the sheer magnitude of the submissions and re-submissions that people make.


21. Submit limited pages - Most search engines have some kind of limits for the number of pages that they will index for each site. The quantity varies from engine to engine. However, if your website is very popular then the search engines stretch this limit for you.


Keep all these guidelines in mind while you are submitting your website to any search engine and allocate ample time for the indexation process.



This article was written by Craig Dawber of http://www.ukEntrepreneur.com